DIFFERENCE And SIMILARITY's between adidas and nike
Difference
Nike’s target markets are basketball and running; Adidas’ focus is more on soccer and tennis. Nike’s pretty much ahead when it comes to athlete sponsorships; Adidas is behind the competition. Nike’s markets are more on domestic but have expanded internationally; Adidas is well known around the world but is primarily focused on Europe. Nike outsource its’ products from Taiwan and Korea; Adidas’ outsource theirs in Asia as well but in undisclosed locations. Nike has its’ headquarters in Beaverton where all developments are made; Adidas’ development is currently being managed in Germany.
Similarity's
Nike and Adidas are sportswear companies whose products are popular around the world, while Nike has the upper hand in sales and sponsorship Adidas is growing. Adidas owns Reebok, Taylor Made golf company and Rockport. Nike owns the Jordan Brand, Umbro, Hurley, Converse and Cole Haan.
Nike’s target markets are basketball and running; Adidas’ focus is more on soccer and tennis. Nike’s pretty much ahead when it comes to athlete sponsorships; Adidas is behind the competition. Nike’s markets are more on domestic but have expanded internationally; Adidas is well known around the world but is primarily focused on Europe. Nike outsource its’ products from Taiwan and Korea; Adidas’ outsource theirs in Asia as well but in undisclosed locations. Nike has its’ headquarters in Beaverton where all developments are made; Adidas’ development is currently being managed in Germany.
Similarity's
Nike and Adidas are sportswear companies whose products are popular around the world, while Nike has the upper hand in sales and sponsorship Adidas is growing. Adidas owns Reebok, Taylor Made golf company and Rockport. Nike owns the Jordan Brand, Umbro, Hurley, Converse and Cole Haan.